Jake Steinfeld

Legendary Fitness Icon Jake “Body by Jake” Steinfeld is the Founder of DON’T QUIT! and the pioneer of the personal fitness training industry. He is known for his motivational approach and DON’T QUIT! attitude, inspiring millions with his message of health, hope, and family. Jake and the DON’T QUIT! brand provides the resources to empower everyone to live healthy, happy, productive, lives.

Inspired by the Icons Who Embody Perseverance

Damar Hamlin

NFL Star Damar Hamlin captured the attention of sports and mainstream media when he suffered a near fatal accident on the football field in January 2023. Since then, he has displayed tremendous perseverance in navigating a long and difficult recovery. He is now using his platform to help institute safety measures to protect other athletes on the field of play. As an elite athlete, Damar loves DON’T QUIT’s line of products for training, game day and recovery.

Kendall Toole

Peloton instructor Kendall Toole has been an inspiration to many with her dedication to fitness and wellness as well as her unwavering determination in overcoming her Mental Health challenges. Kendall’s story of perseverance truly epitomizes the DON’T QUIT brand. She trusts the DON’T QUIT line of Clean, Healthy energy and protein products to fuel her busy life on and off the bike.