New Flavor:
Damar Hamlin's
Cookies & Cream

Be the first to try his new signature flavor!


Persevering Profile Series


We all have someone in our life who inspires us with their tenacity and DON’T QUIT! mentality. We want to hear from you so we can shine the light on the heroes who have amazed you with their determination and share their motivational stories to inspire us all.

Kendall Toole

Peloton Instructor
DON'T QUIT! Partner


Fueling Perseverance

DON’T QUIT’s line of products were developed with the health-conscious “label reader” in mind.  In order to persevere through life’s inevitable peaks & valleys, you need clean healthy energy and protein. Whether you are training for a half-marathon or powering through the day, we’ve got you covered.


Damar Hamlin's Partnership With "DON'T QUIT!" Nutrition Brand

Damar Hamlin Reflects on ‘Emotional’ NFL Return After Cardiac Arrest: ‘Learned A Lot About Myself’

Don’t Quit! Launches Signature Flavor With NFL Star

Peloton instructor Kendall Toole joins Don't Quit

Kendall Toole's new energy drink 'Don't Quit'

Bang Gets Hit Again; Don't Quit! Launches Energy with Peloton Instructor

Bills' Hamlin stars in first profile from DON'T QUIT!

Back from the Brink: NFL Star Damar Hamlin Partners with Don’t Quit!

Don't Quit! adds Damar Hamlin as endorser

NFL’s Damar Hamlin Joins Sports Nutrition Brand Don’t Quit

Don’t Quit! Expanding Platform Under New Leadership; Energy Arrives This Summer

Raising the Bar: Protein Shakes Are Eager to Add Muscle

X2 & Don’t Quit merge, raising MSG-led funding round